Higher Ed Software Firm Element451 Raises $2M, Brings in CMO to Push AI Solutions

Insider Brief

  • Element451, a Raleigh-based CRM solution provider for Higher Ed, has secured $2 million in new funding from a single unidentified investor, according to an SEC filing.
  • The startup, established in 2018, offers AI-driven tools designed to boost student engagement and achieve enrollment targets, with recent additions including the Bolt Copilot and BoltBot for content generation and 24/7 student communication.
  • Having doubled its revenue and customer base over the past three years, Element451 recently welcomed Brandon Hurter as Chief Marketing Officer to further its AI-based growth, bringing the total equity raised since 2019 to nearly $9 million.

PRESS RELEASE — RALEIGH/October 31, 2023 — Element451, the Raleigh-based Higher Ed customer resource management [CRM] solution provider, has raised $2 million in new funding, according to a filing with the SEC.

The filing discloses the full amount is from a single investor who was not identified.

The company, started in 2018, offers tools for student engagement, fueled by artificial intelligence and aimed at achieving enrollment goals. Earlier this year the company announced the Bolt Copilot and BoltBot, which utilize OpenAI services. The Bolt Copilot seeks to generate and improve content on the platform; the BoltBot is a 24/7 conversational tool available to students via SMS and web messenger channels.

Recently the startup announced the hiring of Brandon Hurter as Chief Marketing Officer to help advance AI-based growth. Hurter was previously the Vice President of Product / Industry Marketing and Customer Advocacy at Egnyte, a platform for cloud content collaboration and data governance.

According to that press release, Element451 has doubled both revenue and customer count for the last three years.

“This is a pivotal moment for Element451,” Ardis Kadiu, the Founder and CEO of Element451 said in the press release. “Our technology is already transforming how institutions approach the full student lifecycle, and with Brandon on board, we are poised to accelerate our growth and deepen our impact.”

Element451 had a significant influx of cash last October with a $3.5 million round of funding. In total, the company has raised nearly $9 million in equity since 2019.

SOURCE

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