Insider Brief
- Salesforge, an AI-copilot for sales execution based in Tallinn, Estonia, has secured $500K in pre-seed funding from BADideas.fund, Spring Capital, Fiedler Capital, and super angel Maciej Zawadzinski, aiming to transform the B2B sales landscape by creating a leaner, more effective sales team.
- The company, led by CEO and co-founder Frank Sondors, is developing Salesforge and Mailforge products to revolutionize sales strategies by moving away from traditional volume-based tactics like cold calling and mass emailing to a programmatic approach focused on personalization and deliverability.
- This funding round will facilitate Salesforge’s expansion, including the development of new sales channels, autonomous capabilities, and CRM integrations to enhance the entire pipeline generation process, as they aim to become a leader in the AI-driven sales tools ecosystem.
PRESS RELEASE — Tallinn, Estonia/April 24, 2024)/Newsfile Corp.— AI-copilot for sales execution, Salesforge is thrilled to announce that it has gained pre-seed funding of $500K from BADideas.fund, Spring Capital, Fiedler Capital, and super angel Maciej Zawadzinski. The pre-seed funding will allow Salesforge to supercharge the ambition of its team and revolutionize the B2B sales landscape.
The CEO and Co-Founder of Salesforge, Frank Sondors, notes that this ex-Google co-founder team of Kevin and Horde is creating a product to formulate a sales team that is leaner and meaner. Having previously led a massive sales team as the SVP of Sales at Whatagraph, Frank Sondors spotted that the prevailing sales team models rely on outdated volume-based strategies such as cold calling and mass emailing.
The CEO and Co-Founder, Frank Sonders, shares, “The leaders of B2B sales often find themselves in a difficult spot — on the one hand, the buyer’s personas are tired of generic messaging and directing sales leaders for more personalized campaigns. On the other hand, stringent deliverability standards are being introduced to make old-school and luck-based campaigns obsolete.”
The Co-Founder and CEO of Salesforge adds, “We are of the view that our sales team in the future will be programmatic-focused, driving a noticeable shift in the sales channel. We follow a multi-source AI personalization approach along with a focal point on deliverability to ensure a flexible and usage-based pricing model to solve any bloated team concerns.”
Currently, Salesforge features two products — Salesforge and Mailforge, to address challenges. The experts craft unique emails surrounding deliverability. Mailforge, on the other hand, provides essential infrastructure to ease mailbox and domain management.
“Salesforge profits from an opportunity in the global market. The company witnesses substantial shifts evening out the canvas for new entrants. The AI-driven, custom-built, and secure email controls, combined with the escalating costs of labor, have built a world where single-person sales teams aren’t just imaginable but can possibly flourish. Practicing what they preach is quite visible through their products, a prime example of Salesforge success,” highlights the CEO of BADideas.fund, Raimonds Kulbergs.
The present round of funding will motivate Salesforge’s growth to unveil new channels. It will enable self-governing capabilities along with CRM integrations to protect the complete pipeline generation process. The present-day growth of the team is a testament to its passion — having bootstrapped until now. The company has been successful in attracting 800+ customers across the United States.
In the near future, Salesforge will strive to become a leading AI-age ecosystem of sales tools called forges and B2B sales teams, following the footsteps of Pipedrive, a pioneer company that has also redefined the CRM landscape.
Salesforge
https://www.salesforge.ai
Frank Sondors
[email protected]
