A young startup called Perplexity is being disruptive by challenging Google’s long-standing supremacy in search. Led by co-founder and CEO Aravind Srinivas, Perplexity offers an AI chatbot that summarizes search results while citing sources, aiming to provide more accurate and transparent information than traditional search engines.

Srinivas laid out Perplexity’s mission in a recent interview: “We are an application company, and we try to build a product that uses every user, every person on the planet, giving them accurate and reliable answers to any question they can ask.”

What sets Perplexity apart, according to Srinivas, is its focus on being an AI conduit rather than just another repository of information.

“The other difference from other companies, we would rather take a model and shape it and package it,” he said.

Perplexity has quickly gained traction, with nearly 75 million U.S. user queries this year and $20 million in annual revenue. The startup recently raised $63 million at a valuation over $1 billion, doubling its worth from just three months prior. Backers include billionaire investors like Jeff Bezos as well as tech luminaries from Y Combinator and Figma.

While Srinivas views Google as Perplexity’s main competition, he believes his company’s direct answer approach could disrupt the search giant’s advertising-driven business model.

“Google, the incumbent, and we like previous competitors to Google that like to take the search engine market share,” he said. “Instead of creating a new category, where you get a direct answer to any question you ask and it disrupts the whole user interface, and going to be aggressive on the new user interface will take away the cash cow.”

As noted in an AI Insider article this week, Perplexity is expanding into the enterprise space with a business-focused version of its chatbot, featuring enhanced security and compliance features. “Perplexity Enterprise will basically be the consumer pro, except it will come with enterprise based security, compliance, single sign-on, user management, all the features you need for companies to feel comfortable letting their employees use it at work,” Srinivas explained.

With its innovative approach and well-funded ambitions, Perplexity is emerging as a fascinating contender in the AI tech race, promising to reshape how we interact with information and find answers online. As Srinivas boldly stated, the goal is to “get Perplexity in the hands of every single company in the United States.”

Featured image: Credit: CNBC