Founded in 2020, Writer is revolutionizing how we communicate and create content. In a recent interview at Bloomberg’s Tech Live event, May Habib, the company’s CEO, offered insights into the rapidly evolving landscape.

On the enterprise opportunity, Habib expressed excitement at the level of investment pouring in.

“It’s actually amazing,” she said. “But the way we stand out, I think, is with a really differentiated platform that helps enterprises with the last mile, which is 90% of the work.”

Writer’s vision is empowering users to leverage AI for more than just rote tasks. As Habib stated: “We now say if you can write it, you can build it, because AI is not just the technology, it’s the way to build new technology.”

However, she acknowledged that “building AI apps is actually still quite difficult.” This is where Writer aims to simplify AI adoption with its platform handling the heavy lifting — “It’s this collaborative interface that combines the lab with all of those building blocks. And that’s that’s where the magic is.”

Looking ahead, Writer is advancing its AI capabilities.

“Next up for us are large reasoning models,” said Habib, “so software that writes software, which we’re really excited about being able to go from language substitution to real work reinvention and orchestration using AI”

While big tech firms forge ahead, Habib sees plenty of opportunity for startups in the enterprise AI space.

“Microsoft has to build for the lowest common denominator, so there’s still a ton of opportunity for startups,” she said.

Writer’s goal is audacious — reimagining the very nature of work through AI’s transformative potential. As Habib envisions: “The future is work where you get to do the work you want to do, and let’s do the rest.”

With offerings like Writer and Grammarly pioneering AI’s creative implementation, writers and knowledge workers could be liberated to focus on high-value tasks while generative AI handles more routine needs. The writing revolution has begun.