Greek-founded Plum, a smart money app, has secured €15.8M from institutional investors and an additional €3.2M through crowdfunding on Crowdcube, attracting over 5,500 investors.
Founded in 2017 by Victor Trokoudes, the company offers a personal savings assistant app that allows users to save, spend, earn, and invest seamlessly with AI-powered tools.
With new funding, Plum plans to expand its product offerings in Greece and the UK, aiming to become the most comprehensive app for savers and investors. The company also plans to extend its reach across Europe, targeting hundreds of thousands of customers in Greece by 2027.
Recently, Plum introduced ETFs for EU customers and partnered with Eurobank to enhance growth in the region. The company’s revenue has nearly doubled compared to last year.
Words from those involved in the funding round:
“It has been an exceptional 12 months for Plum, and this new round of funding is testament to the hard work of the team and the value we’re providing for customers across Europe. The need for a smart app that helps people grow their money for life has never been stronger, and we’re already delivering this to millions of people.
We’re focused on what’s next and how to get even more people maximizing their money with Plum. Following the success of Cash ISA in the UK and ETFs in Europe, we’re well-placed to reach profitability which is a major and important milestone for us. And we have game-changing products in the pipeline that will take our app to the next level for customers. It’s a really exciting time.”
— Victor Trokoudes, Plum founder and CEO
“iGrow is always looking for transformative ideas such as Plum’s. Making savings solutions accessible to all, not just high-net-worth individuals, is a democratization and revolution in the industry. We are excited to see the expansion across Europe and Greece. We have full confidence in the Plum team’s capacity to keep expanding.”
— Anastasios Economou, Founding Partner of iGrow Venture Capital
