HubSpot, the pioneering inbound marketing platform, is using AI technology with its latest offering, “Breeze”. The company’s CEO Yamini Rangan shared insights on the HubSpot’s AI strategy and its impact on businesses during a recent interview.
“We launched our set of AI products yesterday, named Breeze, because we want to make it super easy for our customers to discover, add value and get consistent value from AI features within the product,” Rangan explained in a recent interview. This launch is the culmination of 18 months of AI feature development at HubSpot.
The adoption of AI tools is rapidly gaining momentum, particularly in marketing. Rangan noted: “Nearly 65% of HubSpot AI users have already created content with marketing.” This statistic underscores the significant role AI is playing in content creation, personalization and distribution.
The impact of AI extends beyond marketing, with sales teams also reaping benefits. Rangan shared that “91% of our users say they’re seeing time savings in creating content, and sales teams are seeing reductions in the time spent in discovery, by almost 30% and time spent in followup.” These efficiencies are driving productivity gains and growth for HubSpot’s customers.
Looking ahead, HubSpot sees AI as a catalyst for market expansion.
“AI, at the beginning stages of a big transformative shift, is also opening up a huge opportunity for us,” said Rangan. The company projects its market opportunity to grow to $128 billion by 2029, driven by small and medium-sized businesses consolidating their tech stacks and leveraging AI capabilities.
HubSpot’s commitment to making AI accessible and valuable for businesses of all sizes is clear. As Rangan put it: “We are committed to the market. We are committed to serving our customers.” With Breeze and ongoing AI innovations, HubSpot is positioning itself at the forefront of the AI revolution in marketing and customer relationship management.
