Helsinki-based AI startup Cambri has raised €8 million in a new funding round to expand its AI-driven consumer insights platform, designed to help brands predict and improve product launch success. The funding round was led by new investors, Octopus Ventures and S4S Ventures, with participation from existing investors, including The 98, OpenOcean, and Spintop Ventures. This brings significant support for Cambri’s mission to enhance product innovation through the use of advanced AI technology.
Cambri’s platform is designed to solve a critical problem for companies: the high failure rate of new product launches. Its proprietary AI engine provides accurate predictions of a product’s success before launch, as well as actionable insights to help brands refine their offerings. According to Cambri, their AI models are two to three times more accurate than traditional methods, allowing brands to regularly achieve over 80% prediction accuracy for product launches. This technology has been adopted by global brands such as Carlsberg, Coca-Cola, and Nestlé, helping them streamline their product innovation processes.
Led by CEO Ben Harknett, Cambri aims to revolutionize the way consumer brands approach product development. The company has seen rapid growth, with a 146% year-over-year increase in annual recurring revenue (ARR), driven by the demand for more accurate and efficient product launch insights.
Cambri’s AI-powered platform allows brands to test and iterate product concepts much faster than traditional methods, offering a competitive advantage in the fast-paced consumer goods industry. For instance, its AI engine has helped companies like Coca-Cola reduce the time needed to gather deep, actionable insights. Billy Fletcher, Global Director of Human Insights for Emerging Categories at The Coca-Cola Company, praised Cambri’s impact, saying the company excels at providing timely and innovative research solutions across the innovation cycle, and that they’ve helped them increase speed to deep and very actionable insights.
Octopus Ventures, one of the leading investors in this round, highlighted Cambri’s potential to drive significant efficiency gains for businesses. Constanza Diaz, an Investor at Octopus Ventures, said that they were excited about Cambri’s ability to improve product launches for a wide range of companies and that their growth and international partnerships demonstrate the value of their AI models. Similarly, Sir Martin Sorrell, Executive Chairman at S4 Capital Group and Co-founder of S4S Ventures, stressed the transformative nature of Cambri’s platform, stating that it could significantly disrupt the legacy market research industry.
With this fresh funding, Cambri plans to continue scaling its operations, improve its AI technology, and expand its reach to more brands worldwide. The company’s vision is to make every product launch a success, reducing failure rates in the consumer goods industry by providing brands with more accurate data and insights earlier in the innovation process. As the market for AI-powered business solutions grows, Cambri is well-positioned to lead the charge in transforming product development through its cutting-edge technology.
Featured image: Dani Kamras, Cambri Co-Founder, Dr. Heli Holttinen, Cambri Founder and Ben Harknett, Cambri CEO. Credit: Cambri
