Insider Brief
- Troveo launched from stealth with $4.5 million in seed funding led by Seven Seven Six, providing a platform for content owners, like creators and production companies, to license content to AI firms while retaining ownership and earning revenue.
- The platform addresses the lack of regulation around AI data usage, offering creators a way to be fairly compensated when their content is used for AI training, with over $5 million expected in payouts by year-end.
- Founded by Marty Pesis and Trent Krupp, Troveo is set to bridge the gap between AI companies and creatives, creating new revenue streams for content owners in the AI era.
PRESS RELEASE — Troveo, the platform helping content owners monetize from AI, today announced its launch from stealth with $4.5 million in seed funding from Seven Seven Six and top angels including Siqi Chen, and Andreas Klinger. The platform allows content owners, including creators, filmmakers, production companies, and others to license their content with AI companies while retaining ownership rights. Troveo has solidified deals with prominent AI companies and will surpass $5M in payouts to content owners by end of year.
Content Owners’ Problem: No Rules, Regulations, or Money
Lawmakers are years behind in their understanding and regulation of the industry, resulting in a lawless system where AI companies can scrape data from the internet without compensation to that data’s rightful owner. Content owners are among the industries most impacted by this because they can spend more than a million dollars on one video without any compensation from AI companies.
“AI companies have been seen as adversaries to the creative industry, but we believe there’s a better path forward,” said Marty Pesis, co-founder and CEO of Troveo. “We’re enabling creators to work side-by-side with AI companies in a way that ensures they are fairly compensated for their contributions.”
Troveo’s Solution: Helping Creatives Monetize in the Era of AI
Troveo solves these problems with a platform that allows content owners to monetize their content for AI. By simply uploading their content to Troveo’s platform, content owners can receive licensing deals from AI companies interested in training off their data. Troveo always puts the content owners first, allowing them to retain ownership rights, and an ability to license their content an unlimited number of times.
Troveo was founded by Marty Pesis, a 15-year veteran of the creator economy. His first company, SociaLink, which he sold in 2017, helped celebrities build audiences and launch products. In 2018, he joined Cameo as the fifth employee, leading marketing and later incubating Cameo for Business. Most recently, Pesis founded Vouch, a hiring platform for creators, which he sold to MrBeast. Pesis brought on Trent Krupp as cofounder, an experienced marketplace operator coming from tech, Hollywood, and new media.
“There’s significant traction in the data training space,” said Alexis Ohanian, Founder & General Partner at Seven Seven Six. “Creators are looking for more revenue streams, and AI companies are seeking quality data. No one understands this market better than Marty.”
Content owners can sign up and learn more at: https://troveo.ai/
About Troveo
Troveo is a platform that empowers content owners to navigate and capitalize on the rapidly evolving artificial intelligence landscape. Our mission is to put creatives back in control of their content, ensuring fair compensation in an AI-driven world. For more information, visit: https://troveo.ai/
About Seven Seven Six
Seven Seven Six is an early-stage venture capital firm with over $970M AUM and is focused on the intersection of product and people. Powered by the operating system Cerebro, at its heart, 776 is a technology company that deploys capital. The firm was founded in 2020 by Reddit co-founder Alexis Ohanian. Seven Seven Six invests across sectors, with investments spanning the creator economy, space, climate tech, sports, fintech, web3, healthcare, collectibles, AI, and more. For more information, visit sevensevensix.com.
