Adobe Expands Firefly and AI Assistants to Power the Next Generation of Creative Workflows

Adobe has unveiled major updates across its AI portfolio, introducing Firefly Image 5 and new AI assistants for Expressand Photoshop as part of its accelerated push into generative content creation. Firefly Image 5 now supports native 4-megapixel output, significantly improving human rendering and delivering layered, prompt-based editing that lets creators adjust objects independently without compromising image quality. The redesigned Firefly website enables seamless switching between image and video generation, third-party model selection, and more flexible aspect ratio controls, while also highlighting user files and recent creations.

The company is extending Firefly with closed-beta tools that let artists build custom models trained on their own styles through a simple drag-and-drop workflow. New soundtrack and speech generation features — powered by ElevenLabs — further broaden Firefly’s creative scope alongside an upgraded video editor with timeline and layer support.

To streamline workflows, Adobe introduced an AI assistant mode in Express that enables full prompt-based creation, while a sidebar assistant in Photoshop now supports smart object selection, masking, and repetitive task automation. Adobe is also testing a cross-app assistant, Project Moonlight, and exploring integration with ChatGPT through OpenAI’s app ecosystem. As AI becomes central to creative production, Adobe says these enhancements cater to a new wave of GenAI-native creators while expanding flexibility for professionals.

James Dargan

James Dargan is a writer and researcher at The AI Insider. His focus is on the AI startup ecosystem and he writes articles on the space that have a tone accessible to the average reader.

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