Insider Brief
- Luma AI announced a $900 million Series C round led by HUMAIN, with participation from AMD Ventures and existing investors, to accelerate development of multimodal general intelligence capable of understanding and operating in the physical world.
- As part of the partnership, Luma AI will train its next-generation world models on HUMAIN’s Project Halo, a 2-gigawatt AI supercluster being built in Saudi Arabia, one of the world’s largest planned compute infrastructure projects.
- Luma AI plans to expand beyond entertainment and advertising into simulation, design and robotics, while also supporting HUMAIN Create’s efforts to build sovereign multimodal models tailored to the Arabic-speaking world.
PRESS RELEASE — Luma AI, the frontier artificial intelligence company building multimodal AGI, today announced it has raised $900 million in Series C funding, led by HUMAIN, a PIF company delivering global full-stack AI solutions, with significant participation from AMD Ventures, and existing investors Andreessen Horowitz, Amplify Partners, and Matrix Partners.
This Series C is a milestone in the company’s mission to build multimodal general intelligence: AI that can generate, understand, and operate in the physical world. To train and deploy these next-generation AI systems, Luma AI will become a customer of HUMAIN as HUMAIN builds Project Halo, a 2-gigawatt AI supercluster in Saudi Arabia, making it one of the world’s largest compute infrastructure buildouts.
Announced today in Washington, D.C., at the U.S.- Saudi Investment Forum on the visit of the Crown Prince HRH Mohammad bin Salman Al-Saud, the companies unveiled a joint roadmap to advance the frontier of multimodal intelligence. This new funding and infrastructure will accelerate Luma AI’s efforts to train large-scale World Models, foundational AI that goes beyond LLMs and learns from humanity’s digital footprint in video, audio, and language, to build products in HUMAIN Create that understand and simulate reality for robotics, entertainment, advertising, gaming, and personalized education at a global scale.
“HUMAIN is the perfect partner for this next stage in Luma AI’s explosive trajectory,” said Amit Jain, CEO and co-founder of Luma AI. “To create AI that can help humanity in the physical world and expand our understanding of the universe, we need to build systems that can learn from a quadrillion tokens of information – roughly the collective digital memory of humanity – contained in video, image, audio, and language. HUMAIN is deploying frontier compute infrastructure at impressive speed, and this is critical to achieving Luma AI’s mission. We are also partnering deeply across customized models, go-to-market, and deployment of frontier capabilities to build a full end-to-end value-chain for multimodal AI.”
“This investment underscores an important point in HUMAIN’s philosophy: we are not only funding the next wave of AI, we’re building the full value chain that makes it possible,” said Tareq Amin, CEO of HUMAIN. “Luma AI is an exceptional U.S.-based global frontier startup pushing the boundaries of multimodal world models. Their technical ambition, research velocity, and proven ability to turn foundational breakthroughs into real products make them uniquely aligned with HUMAIN’s vision. Our investment in Luma AI, combined with HUMAIN’s 2GW supercluster, positions us to train, deploy, and scale multimodal intelligence at a frontier level. This partnership sets a new benchmark for how capital, compute, and capability come together.”
The new 2-gigawatt supercluster represents a giant leap for multimodal AI infrastructure. Luma is developing technology capable of efficiently training on peta-scale multimodal data – 1,000-10,000 times more information than the current frontier Large Language Models (LLMs) to make AI useful for real-world tasks. This cluster will also feature next-generation inference systems engineered to serve these models globally in real-time. “It is only through this level of systems and algorithmic integration that it is possible to build models that can understand and simulate the universe,” added Jain.
Ray3 , Luma AI’s flagship model, has already demonstrated Luma AI’s ability to transform foundational research into scalable commercial products, deployed widely in studios, ad agencies, and brands, including being embedded within Adobe’s global products and solutions. With this new round of funding, Luma AI plans to extend its leadership in entertainment and advertising into simulation, design, and robotics.
As previously reported, Luma AI was the first set of models to be launched within HUMAIN Create, a regional initiative focused on building sovereign AI models and end-to-end products designed for the Arabic world. These models will understand cultural context, visual nuance, and linguistic diversity, empowering creators, enterprises, and governments to adopt AI that reflects their identity, values, and sovereignty.
Image credit: HUMAIN/Luma AI
