Adobe Expands AI Capabilities in Photoshop and Firefly With New Generative Editing Tools

Adobe has announced the beta release of its AI assistant for Photoshop, making the feature available on the web and in the mobile versions of the software while expanding artificial intelligence capabilities across its creative ecosystem. The assistant, first introduced at the company’s MAX conference in October, allows users to edit images through natural language prompts, enabling tasks such as removing objects or people, changing colors, adjusting lighting, cropping images, enhancing shadows, or transforming backgrounds.

The company said paid Photoshop users will be able to generate unlimited AI-assisted edits until April 9, while free users will initially receive 20 generations. Adobe is also launching AI Markup in public beta, allowing users to draw on images and instruct the AI assistant to modify marked objects or areas.

In parallel, Adobe is expanding Firefly, its AI-powered media generation platform, by adding tools including Generative Fill, generative remove, generative expand, and generative upscale, alongside a one-click background removal feature. The platform now integrates more than 25 third-party AI models, including systems from Google, OpenAI, Runway, and Black Forest Labs.

Featured image: Credit: Adobe

James Dargan

James Dargan is a writer and researcher at The AI Insider. His focus is on the AI startup ecosystem and he writes articles on the space that have a tone accessible to the average reader.

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