In a blog post yesterday, YouTube announced that it will soon require creators to label content generated using artificial intelligence (AI) on its platform. Additionally, the platform will inform users when they’re watching AI-created content.
“Not all content will be removed from YouTube, and we’ll consider a variety of factors when evaluating these requests,” the company said in the blog post. “This could include whether the content is parody or satire, whether the person making the request can be uniquely identified, or whether it features a public official or well-known individual, in which case there may be a higher bar.”
YouTube is also introducing a request removal process for manipulated videos that simulate an identifiable individual’s face or voice. This process will be available to labels or distributors who represent artists in YouTube’s “early AI music experiments” first, before being expanded to additional artist representatives. YouTube is also ramping up its own use of AI in content creation and moderation.
“One clear area of impact has been in identifying novel forms of abuse,” the company said. “When new threats emerge, our systems have relatively little context to understand and identify them at scale. But generative AI helps us rapidly expand the set of information our AI classifiers are trained on, meaning we’re able to identify and catch this content much more quickly. Improved speed and accuracy of our systems also allows us to reduce the amount of harmful content human reviewers are exposed to.”
