Prague-based startup Behavio, specializing in innovative brand measurement technology, has raised €2.25 million in late-seed funding from Amsterdam’s Airbridge Equity Partners, bringing their total funding to €3.5 million. Previous investments came from Presto Ventures, J&T Ventures, and angel investors, including Nik Pantovic.
The new funding will enhance Behavio’s AI capabilities to provide precise insights into audience engagement with advertisements. Founded between 2022 and 2023 by five marketing professionals, Behavio’s platform is used in 13 countries across Europe, America, and Asia, tracking brands and ads. They have partnered with over 400 brands and agencies, including T-Mobile, LEGO, and Publicis, as well as emerging brands in e-commerce, fintech, and online services like Footshop, Flashscore, and Bonami.
Airbridge Equity Partners, investing from their €63 million fund AEP II, specializes in technology-driven companies across Europe.
Words from those involved in the funding round:
“Our objective is to empower marketers to create impactful brand campaigns and clearly demonstrate their value to executives. It’s thrilling to see our goals resonate so strongly with market needs.
We provide intuitive dashboards that quickly reveal the effectiveness of ads and overall brand health. Our advanced behavioral research methods offer marketers unique, actionable insights.”
— Jiri Boudal, co-founder & CEO of Behavio
“We are fortunate to have the trust of numerous dynamic brands and talented marketers. Collaborating with Airbridge Equity Partners will be instrumental in achieving our global vision.”
— Marek Nebesar, co-founder & COO
“Investing in Behavio aligns with our belief in their potential to revolutionize advertising effectiveness. We look forward to supporting their growth and helping them deliver exceptional value to brands globally.”
— Rick van Boekel, co-founder and partner at Airbridge Equity Partners
Featured image: Credit: Behavio
