London-based Autone, an AI-powered inventory management platform, has secured $17 million (€15.6M) in a Series A funding round led by General Catalyst. This brings the company’s total funding to $20M (€18.3M). Existing investors such as Speedinvest, YCombinator, Seedcamp, and other notable business angels from LVMH, Sephora, and Moncler also participated in the round.

The funds will be used to accelerate product development and fuel expansion efforts across the US and Europe. Autone’s revenue has reportedly grown sixfold since its last funding round. With General Catalyst’s support, the company aims to leverage its expertise to further boost growth.

Founded in 2021 by Adil Bouhdadi and Harry Glucksmann-Cheslaw, Autone uses AI to help brands predict demand, reduce waste, and increase sales. The platform integrates internal and external data, employing machine learning to provide accurate demand forecasts and inventory management insights. According to the company, brands using Autone have reported a 55% reduction in inventory, a 30% increase in sales, and a 25% improvement in forecasting accuracy.

Bouhdadi noted that Autone helps retailers make data-driven decisions, saying the platform “speaks the language of the people using it — not just the C-suite.” He explained that the goal is to enable users to take “passive data and turn it into powerful actions.” Bouhdadi emphasized that AI in retail is not just about automation but about empowering users to make smarter inventory decisions, which also supports environmental sustainability.

Autone’s platform is trusted by over 50 global brands, including Courrèges, Roberto Cavalli, and Zadig & Voltaire. General Catalyst’s Zeynep Yavuz commented on the investment, stating that inventory management is a critical and complex challenge in retail, and Autone’s team has the expertise and vision to help mid-market retailers make better decisions using data.

Featured image: Credit: Autone