Wecheer, a Swiss startup transforming trade management for the consumer-packaged goods (CPG) industry, has secured $1.7 million in Pre-Series A funding from IM Ventures. The investment will drive global expansion and accelerate the development of Wecheer’s proprietary AI and image recognition technology, designed to give CPG brands greater control in fragmented retail environments.
CEO Karim Choueiri said the funding will enable the company to scale its real-time sales digitization tools and deliver the insights CPG brands need to navigate volatile markets. By offering visibility into sales cycles and optimizing trade incentives, Wecheer continues its mission to empower global brands to control every purchase moment with precision.
