Amazon’s Alexa Fund Expands Focus to Back AI Startups Shaping the Future of Smart Agents and Generative Media

Amazon announced an expanded investment strategy for its Alexa Fund, shifting beyond voice technology to back early-stage AI startups working across generative media, multimodal assistants, and AI-native productivity tools. Originally launched in 2015 to support voice innovation, the Alexa Fund now targets emerging AI categories aligned with Amazon’s launch of Gen AI-powered Alexa+ and its new family of multimodal AI models.

Alexa Fund director Paul Bernard said the evolution reflects a pivotal moment for AI. He explained that new investments will support breakthroughs in AI-enabled hardware, smart agents, and generative content platforms — with recent portfolio additions including NinjaTech AI, Hedra, Ario, and HeyBoss. These startups, Bernard noted, not only advance AI adoption but also integrate Amazon’s cloud and AI tools at scale.

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