Hypeo Ai Secures Investment from Renew Capital to Scale AI-Powered Influencer Marketing in MENA

Hypeo Ai, a Morocco-based startup founded in 2024 by Meriam Bessa, Oussama Sekkat, and Salah Eddine Mimouni, has received an undisclosed investment from Renew Capital to expand its AI-driven influencer marketing platform. The company enables brands and creators across Africa and the Middle East to connect in under 15 minutes, offering automated matching, pricing insights, and real-time campaign tracking.

With this funding, Hypeo Ai aims to build the smart infrastructure needed to accelerate the region’s influencer economy. By streamlining workflows and integrating both human and AI-powered creators, the platform reduces inefficiencies in traditional influencer marketing, positioning itself as a critical bridge between brands and the fast-growing creator ecosystem in emerging markets.

Featured image: Credit: Hypeo Ai

James Dargan

James Dargan is a writer and researcher at The AI Insider. His focus is on the AI startup ecosystem and he writes articles on the space that have a tone accessible to the average reader.

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