Amazon Web Services has introduced a new generation of its homegrown AI models alongside a customizable model-building service aimed at large enterprises. The announcement, delivered by AWS CEO Matt Garman at AWS re:Invent, debuts Nova 2, a refreshed lineup of four AI models designed to deepen multimodal reasoning and conversational intelligence across corporate workloads.
Nova 2 Lite focuses on efficient everyday reasoning, while Nova 2 Pro targets highly complex tasks such as enterprise-grade coding. Nova 2 Sonic enables real-time speech-to-speech interactions, and Nova 2 Omni brings expanded multimodal capabilities, processing text, images, video, and speech with output in both text and image formats.
To complement its upgraded models, AWS launched Nova Forge, a new service enabling companies to build custom enterprise variants of Nova — branded as “Novellas” — trained on proprietary data. The offering is priced at $100,000 per year and aims to preserve core reasoning capabilities while adapting models to industry-specific use cases.
Major organizations including Reddit, Sony, and Booking.com are among the first customers using Nova Forge, signaling growing demand for sovereign, fine-tuned AI deployed directly within enterprise environments.
