Meta announced it will begin using data from user interactions with its AI products to strengthen targeted advertising on Facebook and Instagram. The policy update, effective December 16, applies globally except in the UK, EU, and South Korea, where stricter privacy laws prohibit such practices.
More than one billion people interact monthly with Meta AI, generating detailed conversational data that will now be used to expand user profiles for advertisers. The company also plans to leverage information from Ray-Ban Meta smart glasses, its AI-video feed Vibes, and image generator Imagine. Sensitive data, including health, religion, or political beliefs, will be excluded from ad targeting. The move underscores Meta’s strategy to monetize AI through its core ad business, while rivals pursue similar paths.
