Adobe Expands AI Capabilities in Photoshop and Firefly With New Generative Editing Tools

Adobe has announced the beta release of its AI assistant for Photoshop, making the feature available on the web and in the mobile versions of the software while expanding artificial intelligence capabilities across its creative ecosystem. The assistant, first introduced at the company’s MAX conference in October, allows users to edit images through natural language prompts, enabling tasks such as removing objects or people, changing colors, adjusting lighting, cropping images, enhancing shadows, or transforming backgrounds.

The company said paid Photoshop users will be able to generate unlimited AI-assisted edits until April 9, while free users will initially receive 20 generations. Adobe is also launching AI Markup in public beta, allowing users to draw on images and instruct the AI assistant to modify marked objects or areas.

In parallel, Adobe is expanding Firefly, its AI-powered media generation platform, by adding tools including Generative Fill, generative remove, generative expand, and generative upscale, alongside a one-click background removal feature. The platform now integrates more than 25 third-party AI models, including systems from Google, OpenAI, Runway, and Black Forest Labs.

Featured image: Credit: Adobe

Need Deeper Intelligence on the AI Market?

AI Insider's Market Intelligence platform tracks funding rounds, competitive landscapes, and technology trends across the global AI ecosystem in real time. Get the data and insights your organization needs to make informed decisions.

Related Articles

OpenAI Reshuffles Leadership Roles to Support AI Growth and Strategic Execution

OpenAI has implemented a series of leadership changes as it continues scaling its AI research and enterprise operations. The update was confirmed following internal communication

Numos Closes Seed Round from General Catalyst to Build AI Finance Platform CFOs Can Trust

Insider Brief PRESS RELEASE — Numos, an AI platform built for enterprise finance teams, announced a $4.25 million seed round led by General Catalyst with

Public Opposition to AI Data Centers Grows as Surveys Highlight Energy and Community Concerns

Public sentiment toward AI infrastructure is becoming increasingly divided, as new surveys reveal rising resistance to data center development despite continued demand for artificial intelligence

Stay Updated with AI Insider

Get the latest AI funding news, market intelligence, and industry insights delivered to your inbox weekly.

Subscribe today for the latest news about the AI landscape