Synthesia, a British AI startup backed by NVIDIA, is transforming how businesses create and utilize video content. In a recent CNBC interview, CEO and co-founder Victor Riparbelli shared his thoughts into the company’s exciting technology and its impact on corporate communication.

Riparbelli explained the core problem Synthesia aims to solve: “Most enterprises default to communicating in text — PowerPoints, slide decks, emails — although they want to communicate with video.” The barrier has always been the high cost and time investment required for traditional video production. Synthesia’s AI-powered solution is changing this landscape dramatically.

“AI is this amazing new technology that actually unlocks the creation of video content without having to film it but simply generating it with AI,” Riparbelli stated. This shift allows for a “much faster, much more efficient process to communicate and share knowledge.”

The cost savings are substantial.

“The process used to be that you’d go into a studio, you’d be filmed by professional videographers, and that cost was around $1,000 — something like that per avatar,” Riparbelli said. “Now, you can do it more or less for free.”

Synthesia’s technology not only reduces costs but also offers unprecedented flexibility. As Riparbelli pointed out that you get an avatar of yourself that can speak not just the language that you recorded it in but also in 29 other languages — one, that he said, is actually in your voice.

Looking to the future, Riparbelli sees even more advanced applications: “In the not-so-distant future, you can probably have a conversation with an avatar, for example. You can have personalized videos.” This evolution could open up entirely new markets and use cases for AI-generated video content.

While acknowledging the potential for misuse, Synthesia has implemented strict ethical guidelines.

Riparbelli said: “Non-consensual content or avatars in any way, shape, or form, even for training purposes, even for PR purposes” is prohibited.

As AI continues to reshape the business landscape, Synthesia’s innovative approach to video production is poised to play a significant role in how companies communicate and share information in the digital age.