Google has reduced the monthly price of its Google AI Plus subscription from $7.99 to $4.99 while doubling included storage to 400 gigabytes, bringing budget AI pricing competition that began in emerging markets squarely into the United States for the first time.
Vikas Kansal, product lead for Gemini AI subscriptions, confirmed the changes would roll out over the coming days. The plan includes video generation, the Google Flow creative studio, and AI research tool NotebookLM.
The move follows price cuts Google and OpenAI introduced in India last year and signals what investors are describing as an accelerating commoditization of AI infrastructure. Anthropic, which has filed confidentially for an IPO alongside OpenAI, has yet to introduce budget pricing in any market.
