Anthropic Introduces Rupee Pricing for Claude in India as It Deepens Investment in Its Second-Largest Market

Anthropic has begun rolling out localized rupee pricing for Claude in India, its largest market outside the U.S., though the company has not yet enabled payments through India’s widely used Unified Payments Interface, requiring users to pay by card or app store billing instead. India accounts for 5.8% of global Claude usage, according to Anthropic, making it the company’s second-largest market after the United States.

Under the new pricing, Claude Pro is listed at approximately ₹2,000 monthly when billed annually in India, compared to $17 in the U.S., while Claude Max starts at roughly ₹11,999 monthly versus $100 in the U.S., and Team plans begin at about ₹2,399 per seat monthly compared to $20 in the U.S., with Indian prices including local taxes.

The rupee pricing rollout follows Anthropic’s broader expansion in India, including the opening of a Bengaluru office in February and the appointment of former Microsoft India managing director Irina Ghose to lead the company’s operations there. Anthropic has also formed partnerships with Infosys and Tata Consultancy Services to scale enterprise AI deployments in the country. The expansion faced a temporary setback in June when Anthropic suspended access to its Fable 5 and Mythos 5 models for non-U.S. entities; access to Fable 5 has since been restored, though restrictions on Mythos 5 remain in place.