Insider Brief
- Moonshot AI, a no-code platform that uses generative AI to create self-optimizing websites, announced a $10 million seed funding round led by Mighty Capital.
- The company’s technology enables websites to autonomously analyze user behavior, generate and test new experiences, and automatically deploy those that improve performance.
- E-commerce clients, including Yáneken and DefenAge, have reported up to a 30% increase in customer revenue per visitor after implementing Moonshot AI’s adaptive platform.
PRESS RELEASE — Moonshot AI, the AI-powered platform that turns websites into fully automated, self-optimizing living organisms, today announced $10 Million in seed funding. The no-code platform leverages generative AI to teach websites to evolve to increase conversions, sales, and revenue. E-commerce customers have already seen a 30% uplift in customer revenue per visitor after a few months of using Moonshot AI.
The round was led by Mighty Capital, a Silicon Valley based fund specializing in data-driven innovative products. Other investors who participated in the round include: Oceans Ventures, Uncorrelated, Garuda Ventures, and Almaz Capital.
In a world where AI hype runs faster than business results, Moonshot AI is grounding the promise of artificial intelligence in something tangible: profit. Founded in 2023 with teams in New York and Tel Aviv, Moonshot AI is building a new species of website — one that learns, experiments, and evolves on its own. Its platform continuously analyzes user behavior, generates new on-site experiences using generative AI, tests them live, and deploys the winners automatically. The result: websites that learn, adapt, and outgrow yesterday’s version of themselves.
As companies approach the busy holiday season, it is critical to have up-to-the-second optimized experiences. “The best digital experience” is a moving target that most companies struggle to identify or achieve. Traditional product optimization requires teams of developers, designers, project managers, and analysts, and still involves guesswork and a lack of accountability for any real results.
Moonshot AI’s founders, Aviv Frenkel, PhD and Evyatar Segal, bring their own history with the pains of e-commerce and digital experience optimization. Dr. Frenkel started as a technology journalist before deciding he didn’t want to just cover technology; he wanted to build it. After building a successful e-commerce business, he encountered the pains of website optimization.
“There are B2B and B2C companies. Moonshot AI, to Evyatar and I, is a B-2-me company,” said Aviv Frenkel, Co-Founder and CEO of Moonshot AI. “I started out because I had a pain in my e-commerce business, and I wanted to fix it. Conversion rate optimization is like voodoo, you never know what works and what doesn’t, and every change you want to make requires a massive team. That’s why we started Moonshot AI.”
While the platform was built to solve the founders’ specific problems, many other companies have seen the benefits. The retail conglomerate Yáneken saw a 30% lift in revenue in the first three months of implementing Moonshot AI, resulting in millions of dollars in revenue gain. The skincare brand DefenAge has seen increased conversion rates with 30% uplift in customer revenue per visitor within the first few months.
“As AI enters the post-hype cycle of market adoption and more and more companies are struggling to make an impact with AI tools and the online customer experience, we’re coming to the market at a critical time,” said Co-Founder and CTO of Moonshot AI, Evyatar Segal. “The benefit of launching in the e-commerce space is that we’ve been able to show the immediate ROI of our AI platform. We look forward to the ROI of our initial seed round and continuing to grow.”
As Moonshot AI’s model continues to learn from existing and future online businesses, the benefits could only increase. The autonomous, adaptive, and always improving AI tool is poised to help leading brands unlock continuous growth and optimization.
“At Mighty Capital, we back innovators whose products deliver measurable business impact. Moonshot AI is doing exactly that — helping organizations boost their bottom line through AI-powered optimization. We’re proud to partner with them at this pivotal stage of growth as they help even more businesses profit with their revolutionary AI solution,” said Jennifer Vancini, Co-Founder and General Partner at Mighty Capital.
