Snowflake, the AI Data Cloud company (NYSE: SNOW), and Acxiom, the connected-data arm of Interpublic Group (NYSE: IPG), have launched an initiative to embed IPG identity, data and collaboration tools inside brands’ Snowflake environments.
The partnership creates, as CMO Denise Persson said, “a secure foundation for AI-driven marketing,” ending data transfers while delivering real-time segmentation, campaign optimisation and generative content via Snowflake Cortex. Acxiom will rebuild products on Snowflake to help marketers exploit first-party data with composable architectures.
Acxiom global CEO Jarrod Martin said the alliance “removes silos that block integrated customer views.” A joint incubation hub will accelerate new AI and omnichannel solutions and extend privacy-first clean-room collaboration worldwide.
