Hupo Closes $10M Series A to Scale AI Sales Coaching Across Financial Services
By James Dargan · · 1 min read
Hupo, an AI-powered sales coaching platform for banking, financial services, and insurance, has raised a $10 million Series A round led by DST Global Partners, with participation from Collaborative Fund, Goodwater Capital, January Capital, and Strong Ventures. Founded in 2022 by Justin Kim, Hupo evolved from an earlier mental wellness product into a performance-focused AI platform designed to deliver consistent, real-time coaching in highly regulated sales environments.
The company’s technology analyzes live customer conversations to provide contextual guidance without replacing human judgment. Hupo now serves enterprise clients across APAC and Europe, including Prudential, AXA, Manulife, HSBC, Bank of Ireland, and Grab, and reports rapid contract expansion among customers. The new funding brings total capital raised to $15 million and will support product development, enterprise deployments, team growth, and expansion into the U.S. market.
