Meta is rolling out consumer subscription plans globally across Instagram, Facebook, and WhatsApp, while simultaneously testing AI-focused and professional tiers under a new umbrella brand called Meta One.
The entry-level Plus plans — priced at $3.99 per month for Instagram and Facebook and $2.99 for WhatsApp — offer power users enhanced profile customisation, analytics, and messaging features. Head of product Naomi Gleit said more features would be added over time.
The more significant development is Meta One, which introduces two AI-focused tiers at $7.99 and $19.99 per month, with the premium tier unlocking deeper reasoning capacity and greater image and video generation across Meta’s apps. Meta AI remains free for casual users.
Professional tiers for creators and businesses range from $14.99 to $49.99 per month, offering verification, improved search visibility, advanced audience analytics, and AI-assisted content tools. The AI plans begin testing next month in Singapore, Guatemala, and Bolivia, with professional plans launching this week in Saudi Arabia, Morocco, Thailand, and Bangladesh.
