Medisafe has launched VIA (Voice Intelligent Agent), an AI-driven voice assistant aimed at solving pharma’s $5 billion patient support gap. Unlike traditional bots, VIA uses humanized voice outreach to proactively guide patients through onboarding, adherence, and access, integrating seamlessly with brand hubs, CRM systems, and existing digital programs.
Rotem Shor, Co-founder and CTO of Medisafe, said VIA “turns confusion into clarity” by making patient support truly human again. Stacey Wasserman, Chief Commercial Officer, emphasized that VIA is “not just engagement — it’s a revenue unlock for pharma brands.”
Available now, VIA supports multilingual outreach and accelerates implementation in under 30 days, addressing the critical need for intelligent, empathetic patient connection across specialty and complex care markets.
