JPMorgan Chase Taps AI to Navigate Market Turbulence and Deepen Client Engagement

JPMorgan Chase’s asset and wealth management division has leveraged artificial intelligence tools to accelerate client service and drive stronger sales, even during April’s market volatility. According to Mary Erdoes, CEO of Asset & Wealth Management, the bank’s AI systems enabled advisers to rapidly process client inquiries, pull personalized data, and deliver investment advice as markets reacted sharply to new U.S. tariff policies.

The firm’s Coach AI tool helped advisers locate relevant research up to 95% faster, streamlining real-time support. CIO Mike Urciuoli noted the platform allows advisers to focus more on strategic conversations. The division saw a 20% rise in gross sales year-over-year, with AI expected to further scale client relationships in the coming years.

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