Google is rolling out two new AI features that push Gemini further into users’ daily lives, one that lets the assistant phone businesses on a user’s behalf and another that turns photos into a digital wardrobe.
The first, Call for Me, is launching as an experiment for U.S. Pixel 11 owners with a Gemini subscription who use the beta version of Google’s Phone app for Android. Unlike earlier AI calling tools, Gemini can now share personal information the user approves, enabling a broader range of actions such as checking product stock, booking restaurant tables, rescheduling appointments or placing items on hold. Calls are placed from the user’s own number, and Gemini can introduce itself, navigate automated menus, wait on hold and handle the conversation while the user follows a live transcript and can take over at any time. The feature builds on earlier efforts including the 2018 Google Assistant salon demo, last year’s Ask for Me, and Pixel tools such as Hold for Me and Direct My Call. Google said it is starting small because real-world conversations are nuanced and it needs time to get the feature right. The launch comes as rival agents such as Meta’s Muse and Instinct also gain calling abilities.
Separately, Google Photos has made its AI-powered virtual closet, reminiscent of the wardrobe app in the film Clueless, available to all iOS and Android users in the U.S., Brazil and India. The tool builds a copy of a user’s wardrobe from items worn in their photos, letting them filter by category and mix and match outfits. Google said the data is not shared with third parties such as retailers.
Other Photos updates include a Gemini Spark option to select, brighten and share images with a single prompt for AI Pro and Ultra subscribers, more AI Remix templates, an upgraded Markup tool with a redacting pen, and new Moods filters for Android.
