AI-driven personalization platform Fibr has raised $1.8 million in a funding round led by Accel, with participation from 2am VC and CRED founder Kunal Shah. This follows a $2 million seed round in February 2023.
The funds will be used to enhance Fibr’s AI platform, expand its customer base, and hire engineers, product marketers, and sales experts. Co-founded in 2023 by Ankur Goyal and Pritam Roy, Fibr aims to help marketers reduce customer acquisition costs and improve conversion rates through its flagship offering, ‘Pilot,’ which creates personalized landing pages for ads, emails, and SMS.
Based in Bengaluru, Fibr serves lead generation clients in insurance, broadband, home improvement, and consumer services across the US, Canada, and India, with plans to enter the European market. The company is also developing ‘Blocks,’ a beta product to help marketers scale content across various formats.
Featured image: Credit: Fibr
