Userled, a startup revolutionizing B2B personalized marketing, has secured £4 million in a pre-seed funding round led by LocalGlobe, with additional support from Dig Ventures. The funds will fuel talent acquisition to further develop its MarTech products.
Launched in 2023 by CEO Yann Sarfati and CTO Tristan Saunders, Userled offers a no-code, AI-powered platform that automates the creation and distribution of tailored marketing campaigns. The platform allows businesses to deploy multiple personalized campaigns across various channels like email, LinkedIn, and Meta.
Userled’s platform integrates seamlessly with existing CRM systems and major IP reveal providers, enabling real-time tracking of engagement, end-to-end journeys, and conversions — all without relying on third-party cookies. This cookieless technology is fully GDPR and CCPA compliant, positioning Userled ahead of upcoming changes by Google, Apple, and others.
The company has already collaborated with firms like Wayflyer, Deel, and Onfido. The funding round also saw participation from business angels including Tessian founder Tim Sadler and Incident.io CEO Stephen Whitworth.
Featured image: Credit: Userled
