London-based fintech startup Ooodles, specializing in IT procurement for SMEs, has secured $2.7 million (€2.54 million) in funding, led by altitude VC with participation from UK family office Traditum and other investors. This funding supports Ooodles’ first international expansion, bringing its AI-powered platform, Ooodles OS, to over 309,000 SMEs in Ireland.
Ooodles, founded by Leonardo Poggiali and Kannan Reghu in 2021, offers SMEs a flexible, Pay-As-You-Go model for IT procurement, blending the benefits of leasing and purchasing. The platform’s customisable plans, starting at £3 per month, allow businesses to adjust leases, switch devices, and even receive credit when switching to more affordable options.
With Ooodles OS, SMEs can manage credit approvals, inventory, and upgrades through a single AI-driven platform, enhancing operational efficiency and reducing costs while promoting sustainability by reducing e-waste. Co-founder Reghu emphasized the platform’s flexibility, stating that Ooodles is “setting the standard for flexible, sustainable, and scalable IT solutions.” Poggiali added that clients appreciate the freedom from restrictive leasing terms, highlighting Ooodles’ focus on solving common pain points for SMEs.
As a licensed fintech, Ooodles maintains full operational control, enabling it to provide over 10,000 pre-configurable products with next-day delivery and streamlined processes independent of third-party platforms. The startup has activated more than £4 million in credit lines to improve SMEs’ cash flow and remains committed to becoming carbon-neutral by 2026.
