Sunday · October 4, 2026

 ·  Daily  ·  Newsletters

Resonance network: Quantum InsiderSpace Insider

Technology and AI Leader Advaiya Launches PeripheralAutomation.org for AI Adoption

Insider Brief

  • Advaiya launched PeripheralAutomation.org, a consortium to help organizations adopt AI incrementally, allowing innovation in peripheral systems before scaling to core processes to minimize disruption and risk.
  • The Peripheral Automation approach enables businesses to leverage AI for productivity while maintaining continuity, addressing concerns around ROI and hasty, disruptive technology adoption.
  • Launch partners include ExoFusion, arrowWebs, and Nexsys, with discussions on the approach planned for Informa’s AI Summit in New York, highlighting its practical, phased AI implementation strategy.

PRESS RELEASE — Applications and Experiences company Advaiya launched a consortium “PeripheralAutomation.org” to help organizations standardize and accelerate their adoption of Artificial Intelligence (AI) and digital-led innovation. Launch partners include ExoFusion, arrowWebs, Nexsys, Ashby & Gabriel, and Passionfruit.

Advaiya developed Peripheral Automation to address a growing customer need: leveraging AI and automation for increased productivity without the disruption of overhauling existing systems. This approach allows organizations to gradually integrate innovation and automation into peripheral systems, minimizing risk and providing valuable insights before scaling to core processes to build a core-AI.

Advaiya CEO and creator of Peripheral Automation Manish Godha said, “Organizational leaders must think of short-term continuity and long-term disruption simultaneously. Advancing a disruptive technology agenda too quickly or without the requisite context and culture to manage the change is hasty and wreaks havoc. That is where Peripheral Automation as an approach comes in.”

AI has taken the world by storm. Analysts suggest that Enterprise AI will grow 50% YoY between 2024 and 2029, amounting to hundreds of billions of dollars spent. Still, executives are charry of the results to date, suggesting that many current AI investments have not either produced ROI or delved deeply into vertical and scenario-based contexts.

According to ExoFusion CEO Romi Mahajan, an early adopter of Peripheral Automation, “We must distinguish between real and rhetorical AI. With Peripheral Automation, we can start to gain the benefits of AI in the ‘periphery’ of our business without taking a wrecking ball to existing systems. Once we get the hang of it, we then can move AI into the core. In areas like Fusion Energy, where ExoFusion focuses, adopting AI without context and a plan is dangerously hasty.”

Mahajan and Godha discussed Peripheral Automation at Informa’s AI Summit in New York Dec 11th.

The session can be found here

https://newyork.theaisummit.com/the-ai-summit-new-york-2024/peripheral-automation-entry-point-ai

About Advaiya

Advaiya Solutions is a leading technology company that empowers businesses to thrive in the digital age. Advaiya specializes in delivering innovative solutions to help organizations in their technology needs around work and operations, customer engagement, and leveraging data.

Advaiya helps organizations enhance customer engagement, streamline operations, and drive growth through tailored solutions while understanding business context and needs. Advaiya is the creator of Peripheral Automation; this framework allows businesses to incrementally adopt AI and automation by focusing on tasks and processes surrounding core business data, minimizing disruption, and maximizing efficiency.

With a team of experienced professionals and a customer-centric approach, Advaiya leverages cutting-edge technologies, including its expertise as a Microsoft Solutions Partner and Sitecore specialist, to provide tailored solutions that meet the unique needs of each client. Committed to excellence and innovation, Advaiya Solutions has established itself as a trusted partner for businesses seeking to achieve their digital transformation goals.

Press Contact:
Dharmesh Godha, President Advaiya
Dharmesh.Godha@advaiya.com

SOURCE

James Dargan
About the author
James Dargan

James Dargan is a writer and researcher at The AI Insider. His focus is on the AI startup ecosystem and he writes articles on the space that have a tone accessible to the average reader.

Trending today

Business & Markets · Startups

Peak XV Raises Surge Seed Cap to $5M as AI Startups Dominate 18-Company Cohort

Physical AI

Neura Robotics Expands Into Healthcare With Autonomous Hospital Transport Robot

Business & Markets

Reco Announces $55M in Funding to Tackle AI Agent Sprawl Across Enterprises

Physical AI

Inbolt Raises $12.5M in Funding to Expand AI Vision for Industrial Robots

Physical AI · Humanoids

Dyna Robotics Launches New Robot for Full-Shift Work

The AI economy, every weekday morning

The daily briefing on LinkedIn. Free, one tap to follow.

Exclusives

Exclusive

South Korea’s AI G3 Strategy: Decoded

Scale-ups to Watch

10 Switzerland-Based AI Scale-Ups You Need to Know in 2026

network, blockchain, digital, hand, web, community, artificial, intelligence, steering, interfaces, bokeh, future, digitization, transformation, change, blockchain, blockchain, blockchain, blockchain, blockchain, transformation
Exclusive

Why Crypto Could Be AI’s Payment Layer: BlackRock Sees Stablecoins Connecting Commerce and Compute

AI Predictions
Exclusive

Why AI Predictions Often Get The Technology Right But The Timeline Wrong

Scale-ups to Watch

10 CEE & Baltics-Based AI Scale-Ups You Need to Know in 2026

More in Business & Markets

Latest from the same section
Business & Markets · Enterprise

World Summit AI Brings 10,000+ AI Leaders to Amsterdam Next Week

2 days ago
a purple and green background with intertwined circles
Business & Markets · Enterprise

OpenAI Faces Safety Scrutiny While Adding a Fast Decision Model and Shopping Tools

2 days ago
Business & Markets · Enterprise

Honda & Redwire Explore Robotic Lab System for Commercial Space Stations

2 days ago
Business & Markets · Enterprise

Italy’s Eni & Generative Bionics Partner to Explore Humanoid Robotics for Industrial Use

2 days ago

The AI economy, every weekday morning

The daily briefing plus the weekly Scale-ups to watch edition. Free, no spam, unsubscribe any time.