At CES 2025, Hisense, a global leader in consumer electronics and home appliances, revealed novel advancements in AI-powered technologies and premium display innovations under the theme “AI Your Life.” The company showcased state-of-the-art TVs, smart home solutions, and AI-driven applications across sectors, including healthcare, energy, and automotive.
Key highlights included the 116-inch TriChroma LED TV, equipped with Hi-View AI Engine X, offering real-time AI optimizations like AI Peak Brightness and AI RGB Local Dimming. Hisense also debuted the world’s first 136-inch MicroLED Display, boasting over 24.88 million self-emissive LEDs for unmatched clarity and color precision.
The company’s AI-enhanced ULED TVs, including the U7, U8, and flagship U9 Series, deliver immersive experiences with features like 4K upscaling and personalized content recommendations via the VIDAA Smart TV platform. Hisense also pushed boundaries with Gaming Laser Cinema products, including the PX3-PRO Laser Cinema and C2 Ultra 4K Laser Mini Projector, designed for enhanced gaming and cinematic experiences.
Beyond entertainment, Hisense’s ConnectLife platform powered innovative smart appliances like the Washer-Dryer 7S Series, featuring remote AI monitoring, and the BCD-780W Refrigerator, offering inventory management, recipe suggestions, and voice control. Collaborations with Microsoft leverage Azure AI to enhance features like the Dish Designer AI recipe assistant.
Hisense also prioritized eye care, earning TÜV Rheinland Low Blue Light certification for its TV lineup, including premium models with Flicker-Free certification and advanced specifications for healthier viewing.
CEO Patrick Chen stated Hisense’s commitment to “reshaping modern living through seamless AI integration and cutting-edge technology.” With operations in over 160 countries, Hisense continues to lead in delivering innovation that enhances daily life.
