Cassandra.app, a Milan-based startup using AI to optimize advertising ROI and media mix performance, has raised €2 million in seed funding. The round was led by Italian Founders Fund, with support from PitchDrive, Webranking, Mana Ventures, Lorenzo Lato, and Marco di Pietro.
Founded by Gabriele Franco and Cristian Nozzi in 2023, Cassandra.app replaces outdated attribution models with AI-powered Marketing Mix Modelling and Incrementality Testing, analyzing over €500 million in ad spend across 60+ global clients. Franco said the platform “empowers brands to make data-driven decisions with scientific precision.” The funding will support global expansion, team growth, and the integration of Google’s Meridian technology within the next quarter.
Featured image: Cassandra.app co-founders, Cristian Nozzi and Gabriele Franco. Credit: Cassandra.app
