Cassandra.app Raises €2M to Expand AI-Driven Ad Optimization Platform

By James Dargan · 25 March 2025 · 1 min read

Cassandra.app, a Milan-based startup using AI to optimize advertising ROI and media mix performance, has raised €2 million in seed funding. The round was led by Italian Founders Fund, with support from PitchDrive, Webranking, Mana Ventures, Lorenzo Lato, and Marco di Pietro.

Founded by Gabriele Franco and Cristian Nozzi in 2023, Cassandra.app replaces outdated attribution models with AI-powered Marketing Mix Modelling and Incrementality Testing, analyzing over €500 million in ad spend across 60+ global clients. Franco said the platform “empowers brands to make data-driven decisions with scientific precision.” The funding will support global expansion, team growth, and the integration of Google’s Meridian technology within the next quarter.

Featured image: Cassandra.app co-founders, Cristian Nozzi and Gabriele Franco. Credit: Cassandra.app

TopicsAI AI-Driven Ad Optimization Platform AI-driven platform capital markets Cassandra.app funding Italian Founders Fund seed funding

About the author

James Dargan

James Dargan is a writer and researcher at The AI Insider. His focus is on the AI startup ecosystem and he writes articles on the space that have a tone accessible to the average reader.

Cassandra.app Raises €2M to Expand AI-Driven Ad Optimization Platform

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