HyperFinity, a Leeds-based company focused on AI-powered decision intelligence for the retail sector, has announced a seven-figure funding round to accelerate its product development and team expansion. The investment was led by Anticus Partners, fund managers for Finance Yorkshire, and River Capital, with strategic backing from data cloud provider Snowflake Inc.
Originally founded as Method Analytics in 2019, HyperFinity combines AI software and consultancy services to help retailers make smarter decisions around pricing, marketing, and loyalty. The company’s platform is designed to unify data and deliver actionable insights at scale.
CEO Pete Denby said HyperFinity’s mission is to help retailers “make the most of first-party data, loyalty initiatives, and new revenue streams” through its unique blend of technology and expert consultancy. The fresh capital will be used to enhance the platform’s loyalty and pricing modules and grow the consultancy team to support a wider client base.
Finance Yorkshire CEO Alex McWhirter described HyperFinity as a “recognised decision intelligence company” that enables transformative retail outcomes through data and AI. River Capital’s David Walters said the firm was excited to support the company’s continued growth.
Featured image: Credit: HyperFinity
