Madhive, the only unified operating system purpose-built for local media, has announced the launch of Maverick AI, a foundational intelligence layer designed to streamline and optimize every phase of the advertising campaign lifecycle — from pitch through to payment.
Integrated directly into Madhive’s core platform, Maverick AI enhances autonomy and performance at scale. CEO Spencer Potts said the launch represents a major step forward for the company, noting that Maverick is “not a generic add-on, but the intelligence layer that makes our entire platform smarter, faster, and more efficient.”
Built for a range of users across sales, operations, and executive teams, Maverick offers AI-powered tools such as SmartProposal, Audiences, and Outcomes to accelerate campaign planning, targeting, and performance. Customers like Vica report dramatic results, including a 286% increase in conversions.
The release follows Madhive’s $300M funding round led by Goldman Sachs in 2023 and its acquisition of Frequence in 2024.
