FOX Advertising has officially launched OneFOX, a next-generation converged media platform powered by proprietary AdRise AI technology. Designed to unify planning, activation, and measurement across FOX Entertainment, FOX Sports, FOX News Media, and Tubi, the platform leverages AI to align audience, contextual, and behavioral insights for more personalized ad experiences and superior campaign performance.
Chief Strategy and Operations Officer Stephano Kim emphasized that OneFOX moves beyond identity-based targeting, using AI-driven models to protect consumer privacy while connecting brands with relevant audiences. Jeff Collins, President of FOX Ad Sales, highlighted that the platform delivers precise audience engagement across live, on-demand, and digital content, maximizing advertiser impact.
OneFOX’s release marks a milestone in FOX’s AI-driven advertising innovation strategy.
