Market research platform Discuss has unveiled Discuss Now, a new AI-driven interview solution that enables brands to gather emotionally rich customer feedback in a matter of hours. Designed to meet the growing demand for faster, high-quality insights in an unpredictable global market, Discuss Now automates every stage of in-depth interviews — from audience selection to insights delivery — through a trio of specialized AI agents.
CEO Simon Glass said the company’s vision has always been to help organizations remove barriers to understanding their customers, and that Discuss Now empowers time-strapped teams to gain clarity quickly, while retaining the option to switch to human-led conversations when greater nuance is needed.
The platform blends the depth of human-led research with the speed and scale of AI, eliminating the need for fragmented tools and workflows. Discuss Now’s launch arrives as brands face mounting pressure to make high-stakes decisions around product design, messaging, and packaging with greater precision and agility.
Powered by Retrieval-Augmented Generation (RAG) and tailored using decades of industry expertise, the AI agents within Discuss Now adapt in real time, distill thousands of hours of conversation, and link insights directly to business goals. With this launch, Discuss becomes the first platform to offer a fully integrated, hybrid approach to qualitative research — marking a major step forward in how organizations understand and connect with consumers.
