Insider Brief
- Chinese robotics firm AiMOGA is expanding globally after showcasing its humanoid robot retail solutions to over 3,000 automotive dealers at its first Partnership Conference in Beijing, held in collaboration with Chery Auto Group.
- AiMOGA’s humanoid robots, already deployed at OMODA&JAECOO dealerships in Malaysia and Hong Kong, support showroom operations and are credited with improving lead conversion rates and reducing front-desk workloads.
- Leveraging Chery’s autonomous systems and AiMOGA’s proprietary CheryGPT platform, the company plans broader applications across retail, service hubs, and residential sectors, positioning itself within a projected €50 billion humanoid robotics market by 2035.
Chinese robotics firm AiMOGA is moving to scale its humanoid robot retail solutions globally after showcasing its commercial technology to more than 3,000 automotive dealers at its first Partnership Conference in Beijing.
According to AiMOGA, the event, held in collaboration with its parent company Chery Auto Group, highlighted the firm’s expansion strategy as competition intensifies among global automakers to integrate humanoid robots into their operations.
The company’s humanoid robots, deployed in April 2025, are already in use at Chery’s OMODA&JAECOO dealerships in Malaysia and Hong Kong. According to AiMOGA, these robots support showroom operations, greeting visitors, demonstrating vehicle features, and answering customer questions. AiMOGA said that in real-world use, the “smart showroom companion” robots have improved lead conversion rates and reduced front-desk workloads. The robots combine Chery’s autonomous driving and smart cockpit systems with AiMOGA’s proprietary AI platform, known as CheryGPT, enabling mobility, multimodal understanding, and interactive responses.
The emergence of humanoid robots as a business tool reflects a broader industry trend, according to AiMOGA, noting leading automakers including Tesla, Toyota, and XPENG have announced plans to develop or deploy humanoid robots, positioning such technologies as key to next-generation intelligent service delivery. Forecasts cited by AiMOGA suggest the global humanoid robotics market could exceed €50 billion by 2035.
At the Beijing conference, AiMOGA presented live demonstrations and business case results, aiming to convince dealers of the technology’s commercial viability. The company promoted its robots as a “smart showroom companion” capable of enhancing customer experience and supporting sales teams. Over 3,000 dealerships and retail partners attended the conference, highlighting growing interest in humanoid robotics as a competitive differentiator in automotive retail, AiMOGA said.
AiMOGA’s global rollout strategy focuses on modular development and reusing core technologies, enabling the company to adapt its robots for various sectors. Beyond the automotive industry, AiMOGA plans to deploy its robots in shopping centers, service hubs, and residential settings. The firm credits its proprietary AI algorithms and modular hardware as factors in rapidly customizing its technology for different use cases.
The company’s first production robot, called “Mornine,” is currently operating in automotive showrooms. AiMOGA said Mornine’s conversational language abilities and guided walkaround functions help enhance both customer satisfaction and sales efficiency. According to the company, real-world deployments in Malaysia and Hong Kong have shown tangible commercial benefits, supporting plans for broader global expansion.
AiMOGA’s robots aim to integrate not just into front-of-house customer service roles but also into backend systems, potentially connecting to automakers’ sales and inventory databases to further streamline dealership operations. While specific details on international rollout timelines remain limited, AiMOGA described the Beijing conference as a launchpad for its push into international markets.
Parent company OMODA&JAECOO began humanoid robotics research and development in 2022, positioning AiMOGA to lead China’s commercial efforts in this sector. The delivery of 220 humanoid robots earlier this year represented, according to AiMOGA, the world’s first large-scale commercial deployment of such systems.
AiMOGA’s strategy mirrors a broader shift within the automotive industry toward embodied AI solutions that combine robotics with autonomous navigation and conversational AI systems. According to a position paper published this month by the International Federation of Robotics, “China put humanoids in the center of their national strategy.”
The paper notes the government wants to promote the nation’s ability to competently compete globally.
“There is a strong emphasis on using humanoids in the service sectors, such as customer service,” the IFR notes. “The use in manufacturing to automate production lines and reduce reliance on human labor seems only a second step. One key element of the Chinese strategy is to establish a supply for key components that is scalable.”
