WizCommerce Closes $8M Series A to Expand AI-Powered Wholesale Sales Platform

WizCommerce, the Bengaluru-based AI-driven sales and e-commerce platform for wholesale distributors, has raised $8 million in Series A funding, bringing its total investment to $13.5 million. The round was led by Peak XV Partners (formerly Sequoia India), with participation from existing backers.

The company, led by CEO Div Makkar, plans to use the funding to strengthen its AI capabilities, including the development of AI-powered sales assistants, automated content generation, and workflow automation for both front- and back-office operations.

Serving more than 100 North American customers, including Arteriors Home, Howard Elliott, Loloi Rugs, Leftbank Art, and Zuo Modern, WizCommerce supports over 700 sales reps and 300,000 buyers. With offices spanning Bengaluru, Gurugram, Abu Dhabi, Washington D.C., Dover, and San Francisco, the platform continues to expand globally while scaling its AI-driven solutions for wholesale distributors.

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