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Apple Nears $1B Annual Deal with Google to Integrate Gemini AI into Next-Generation Siri

Apple is reportedly finalizing a $1 billion per year agreement with Google to license a custom version of the Gemini AI model for its upcoming overhaul of Siri, according to Bloomberg. The collaboration would mark a major shift for Apple, which has historically relied on in-house technology but is turning to Google’s advanced AI as a temporary solution while it develops its own large-scale models.

The custom Gemini system, with 1.2 trillion parameters, is significantly more powerful than Apple’s current 150 billion-parameter cloud-based model and will underpin new Siri capabilities and AI-driven features set to debut next spring. Apple reportedly evaluated OpenAI and Anthropic models before selecting Google’s Gemini for the integration.

James Dargan
About the author
James Dargan

James Dargan is a writer and researcher at The AI Insider. His focus is on the AI startup ecosystem and he writes articles on the space that have a tone accessible to the average reader.

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