Tinder Tests AI Feature ‘Chemistry’ to Boost Engagement After Nine Quarters of Subscriber Decline

Tinder, part of Match Group, is turning to artificial intelligence to reignite growth after nine consecutive quarters of declining paying subscribers. The company announced that it is piloting a new AI-driven feature called Chemistry, designed to learn about users through interactive questions and, with permission, analyze their Camera Roll photos to better understand their interests and personalities.

Currently being tested in New Zealand and Australia, Chemistry will become a key component of Tinder’s 2026 product experience, according to Match Group CEO Spencer Rascoff. The initiative is part of Match’s broader AI strategy, which includes tools for photo selection, message moderation, and match recommendations, as the company works to reverse declining engagement and strengthen user retention amid a cooling dating app market.