MoEngage, the customer engagement platform used by more than 1,300 consumer brands worldwide, has secured $100 million in its Series F round to scale its global footprint and advance AI-driven automation across its product suite. The investment was led by existing backer Goldman Sachs Alternatives and joined by new investor A91 Partners, bringing the company’s total funding to $250 million.
The 11-year-old company has rapidly expanded beyond its early base in India and Southeast Asia, with North America now accounting for over 30% of revenue. MoEngage is doubling down on this growth with its Merlin AI suite, which equips marketing teams with generative and decisioning AI agents that automate campaign creation, audience targeting, and personalization across channels.
MoEngage supports major global brands including SoundCloud, McAfee, Kayak, Deutsche Telekom, Swiggy, Flipkart, and JPMorgan Chase. Its platform unifies first-party data from online and offline touchpoints, enabling enterprises to streamline marketing operations and migrate from incumbent systems.
With around 800 employees across 15 offices, MoEngage will use the new capital to scale teams in North America and Europe, expand its AI capabilities, and advance toward IPO readiness as it targets long-term global growth.
Featured image: Credit: MoEngage
