Phia Closes $35M in Funding to Build AI-Native Shopping Agent for Personalized Commerce

New York–based Phia has closed a $35 million funding round to accelerate development of its AI-powered shopping agent, just ten months after launch. The round was led by Notable Capital, with participation from Khosla Ventures and returning investor Kleiner Perkins.

Founded by Phoebe Gates and Sophia Kianni, Phia is building a consumer-facing AI agent that helps shoppers discover lower-cost and secondhand alternatives while personalizing recommendations across the shopping journey. The company reports hundreds of thousands of monthly active users, 11x revenue growth since launch, and partnerships with more than 6,000 retailers. The new capital will be used primarily to hire senior machine learning engineers and advance Phia’s vision of an end-to-end, AI-driven commerce experience.

Featured image: Credit: Phia