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Personalized Commerce

Business & Markets · Startups

Phia Closes $35M in Funding to Build AI-Native Shopping Agent for Personalized Commerce

New York–based Phia has closed a $35 million funding round to accelerate development of its AI-powered shopping agent, just ten months after launch. The round was led by Notable Capital, with participation from Khosla

2 Feb 2026 · 1 min read

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