Apple is preparing a significant overhaul of Siri for its Worldwide Developers Conference in June, with privacy positioned as its primary differentiator in an increasingly crowded AI assistant market, according to reports from Bloomberg’s Mark Gurman.
The revamp will include Apple’s first standalone Siri app, powered by Google Gemini, offering a conversational chatbot experience comparable to ChatGPT. The app is expected to include automatic chat deletion options — allowing conversations to be erased after 30 days, one year, or retained indefinitely — giving users greater control over how their data is stored.
Apple executives are expected to argue that their approach to AI is more privacy-conscious than rivals, though Gurman noted the emphasis on privacy may also serve to deflect attention from Siri’s capability gaps relative to competing products — and from the fact that Google is handling elements of the underlying data processing.
