Founded in 2021 by Stjepan Zelić, Filip Špiranec, and Davor Šibenik, Hypefy is disrupting the influencer marketing industry with its AI-driven platform. The company has secured €1.7 million in seed funding, led by Interactive Venture Partners with participation from the family office of Thomas Peterffy, Oktogon Ventures, Euroventures, and InterCapital. The funding will fuel Hypefy’s expansion into U.S. and European markets, team growth, and platform development.
Hypefy addresses a key challenge in marketing: the difficulty businesses face in identifying and engaging the right influencers for campaigns. Using advanced AI, the platform automates every step of the influencer marketing process, including audience targeting, influencer selection, budget management, contract execution, payments, and performance tracking.
CEO Stjepan Zelić stated that “demand for authentic content and efficient campaign management is growing rapidly, driven by the rise of micro and nano influencers. Hypefy is transforming the industry with cutting-edge AI solutions that simplify and automate the process for our clients.”
The platform has gained significant traction, working with over 80 brands such as Nivea, Henkel Schwarzkopf, and Cedevita, and delivering ROI 3–5x higher than industry averages. Hypefy has also executed campaigns across 13 markets and was the winner of the 2024 Slovenian Podim Pitching Competition.
As influencer marketing is projected to become a $21 billion industry by 2023, Hypefy is well-positioned to lead the shift toward automation and authentic content delivery for marketing agencies, direct-to-consumer brands, and industries including cosmetics, fashion, and food.
Featured image: Credit: Hypefy
