Warsaw-based Retail Media IQ has secured $200,000 in pre-seed funding to accelerate its growth and expand its AI-driven retail advertising platform. The investors were not disclosed. Founded and led by Mateusz Drela, the company leverages AI to analyze and optimize which elements of a client’s retail media campaigns drive revenue across online marketplaces. Its technology enables real-time application of best practices across entire account portfolios.
Retail Media IQ supports brands on platforms like Amazon, Walmart, Chewy, CVS, and Home Depot, targeting the rapidly evolving retail media sector. The company also strengthened its leadership by appointing Philip Carls, former head of pricing at Walmart and Amazon EU, to its Board of Directors.
